The disadvantage of doing things that way is that auto dealers often have other things on their minds than selling leasing contracts. The On The Move incentive campaign should stimulate them to think more systematically about that. Insurance contracts from our sister company Alcadis are included in the same campaign.
Counting points
With On The Move, certified Belgian Suzuki and Hyundai distributors can earn points if they request insurance quotes or sell auto insurance policies or lease contracts.
In addition, they can earn extra points if they achieve a minimum “conversion percentage”, which is a minimum number of lease and insurance contracts in comparison with the number of vehicles sold.
Campaign web site
The participants, dealers and their sales people can keep up with everything on the campaign web site www.on-the-move.be. Every month, their points are updated. As soon as they have earned a certain number of points, they can order gifts from the online gift shop. The gifts are divided into categories, such as “for him”, “for her”, “for the kids”, “sports and amusement”… News, promotions and best sellers can also be looked at separately.
Regular communication
Favor Lease launched On The Move with a kick-off flyer for all participants. Further supporting communication is being done by regular e–mailings. In that way, Favor Lease reminds its participants that they can earn lovely gifts. In addition, they are also informed about promotions in this way, which will add additional stimulus to the sale of insurance and leasing contracts.